Kinder is a leader in the kids’ confectionary category in Australia and Ferrero saw the opportunity to work together with Big W to create awareness of Kinder as a relevant chocolate at Halloween. Ferrero partnered with Big W and the challenge was to create a high-profile display presence at the front of store for all Kinder branded products that was fun and impactful whilst not targeting children.
Strategy, Creative, Social, Activation
Halloween celebrations have been growing year on year in Australia and has now become a big priority for retailers across multiple channels including large department stores. Ferrero is synonymous with Halloween and every year we try to inspire Shoppers in a new and innovative way!
The thematic display was activated in the front of store flex space and interrupted shoppers as they entered Big W and helped drive impulse purchase. For ease of shop all four sides were shoppable and allowed us to display multiple SKUs from the Kinder portfolio. The large format haunted house was unmissable and through the use of corner pieces to replicate a front door invited Shoppers to come in and shop from the unit. The use of visual cues such as the pumpkin basket full of Kinder treats not only perfectly linked to the Halloween occasion but also inspired Shoppers to fill their baskets with Kinder Halloween treats!