Kirks Master Packaging Assets Creation | The Mix Agency
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Kirks Master Packaging Assets Creation

The Challenge

New packaging refresh of the Kirks brand required new master can photography to be completed however timelines were crunched and physical samples not available to be photographed.

The Channel

Grocery, C&P, Route

The Services

Digital

The Insight

Traditional photography is a lengthy process and reliant on multiple third party stakeholders to supply assets and the quality of print production on physical samples differ requiring additional retouching – tough when you don’t have time!

The Solution

We developed in house capability to create master CGI images including spritzed options for use in the key visual and POS suite. These master images can be easily updated and used across all mediums from digital through to print, cutting out the reliance on physical product and actual photography. The results were even better than the real thing!