New packaging refresh of the Kirks brand required new master can photography to be completed however timelines were crunched and physical samples not available to be photographed.
Grocery, C&P, Route
Traditional photography is a lengthy process and reliant on multiple third party stakeholders to supply assets and the quality of print production on physical samples differ requiring additional retouching – tough when you don’t have time!
We developed in house capability to create master CGI images including spritzed options for use in the key visual and POS suite. These master images can be easily updated and used across all mediums from digital through to print, cutting out the reliance on physical product and actual photography. The results were even better than the real thing!