Appletiser Digital Spectacular | The Mix Agency
21970
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Appletiser Digital Spectacular

The Challenge

To position Appletiser as the best non-alcoholic drink for the holiday period and to enhance the association between the sparkling apple soft drink and Christmas celebrations.

The Channel

Grocery

The Services

Creative, Activation

The Insight

The festive season is synonymous for celebratory 'bubbles’ however the alcoholic option is not always appropriate. Appletiser is the perfect addition to festive celebrations with family and friends and can play a role as the other non-alcoholic bubbles option for the occasion and is seen as a premium alternative.

The Solution

We collaborated with Tongue using their static key visual from OOH and brought it to life in a 3D digital animation that would inspire and create appetite appeal with shoppers. This digital spot was used across digital spectacular touchpoints within Westfield Shopping Centres at proximity to grocery retailers driving consideration with shoppers on their path to purchase. All elements of the digital animation were created in house.