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  • Services
  • Team
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  • Case Studies
  • Clients
  • Contact
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Shop! Awards 2021
MLA Summer Lamb
Kellogg’s Back to School
Kinder Halloween
Harris
MLA Beef
Nutella Stay Toasty
Moccona Barista
Tic Tac Watermelon Mix
JD Make it Count

Shopper Marketing Enthusiasts – we get shoppers, we get consumers, we get retailers. Let’s talk shop!

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The Mix Agency

Suite 101, 272 Pacific Highway
Crows Nest 2065 NSW Australia

+61 2 9439 1366
info@mixagency.com.au
jobs@mixagency.com.au

 

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Quarterly newsletters exploring some of the work that has been produced such as live integrated activations, packaging design and in-store POS development, just to name a few.

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Our challenge was to create premium looking, tempo Our challenge was to create premium looking, temporary counter units that would entice shoppers at checkout to impulsively purchase one of @benriach Original Ten and @glendronach 12 year old ranges 🥃 We showcased the physical bottles, positioning them on podiums so that they appeared to emerge from their master graphic backgrounds. The inclusions of the Gold medals won at the World Spirits Competition in San Francisco further highlighted the brand’s credentials 🥇 The solution was simplistic & cost effective in structure, easy to assemble and securely held the bottles in place without compromising the premium look and feel required 🥃
#shoppermarketing #posdisplay #glendronach #benriach #whiskey #counter
Launching last week, to help consumers Warm up thi Launching last week, to help consumers Warm up this Winter 🍫 @nutella_anz has partnered with @the_oodie to give shoppers the chance to win a Limited Edition Nutella branded Oodie 🧶 With only 1,000 to be won and entries closing July 3rd, don't miss out! The campaign execution is supported with unmissable displays in-store to maximise the opportunity
#warmupwithnutella #nutellalovers #winter #consumerpromotion #shoppermarketing
As part of this year’s Australia Greatest Butche As part of this year’s Australia Greatest Butcher On Your Block Campaign for @meatandlivestockaustralia 🥩, we wanted to revolutionise the independent butcher channel by going digital 📲 In a trial across selected butchers in each state, we placed interactive digital kiosks, the perfect self-service solution that provided shoppers with engaging digital content such as consumption inspiration and cooking videos through a user-friendly interface. The interactive kiosks allowed us to promote the Consumer Promotion, reach a larger audience, drive engagement and foot traffic in-stores 🏬

#aussiebeef #aussielamb #butcher #greatestbutcheronyourblock #digitalkiosk #digitalinnovation #shoppermarketing
What a night 🏆 Congrats to all the winners at l What a night 🏆 Congrats to all the winners at last Thursday's @shopassn annual Retail Marketing Awards Gala. Mix were thrilled to take home 8 trophies! Winning 5 x Golds 🥇, 2 x Silvers 🥈 and a Bronze 🥉We would like to thank our clients at Ferrero & Jacobs Douwe Egberts and our production partners @poppunlimited , #opalANZ and #thinkdisplay for trusting us to create show stopping Shopper Marketing activations 🙌
#shoppermarketing #shopawards2021 #salespromotion #awardsnight #posdisplay
Easter gifting is all about the detail, right? 🐰🐣 This year @kinderanz  set out to exhibit the stand out point of sale display this Easter. We were tasked in creating a suite that told a story which was creatively brought to life with graphic illustrations and 3D elements 🐞 The modular towers were used to hold a range of products in different shapes and sizes, and communicated the 'Surprise them this Easter with Kinder' message encouraging consumers to get up close and purchase 🐰🐣
#OpalANZ #posdisplay #easterdisplay #kindersurprise #kinderchocolate #easterbunny #instoredisplay #shoppermarketing
For the 4th year running, our Greatest Butcher On For the 4th year running, our Greatest Butcher On Your Block campaign is back! This year we're inspiring Aussies to get creative with their cooking and whip up delicious meals everyday of the week in just 30 minutes with the help of our independent butchers 🥩 We kicked off the campaign this year with an interactive event with the help of @theconnectagencyau 📸 Hosted by @chef_guy_turland , we challenged influencers to cook up a storm in 30 minutes with a Butcher's Mystery Box Challenge using different cuts of @australianbeef and @australianlamb 🥩 The integrated campaign is across social, digital and in-store touchpoints with consumption inspiration content and a consumer promotion to drive foot traffic and sales in the independent butcher channel. So what are you cooking up tonight? 🍴#greatestbutcher #askyourbutcher #butcherboxchalleneg
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